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By Ron & Eva Cedillo

Ron and Eva Cedillo Broker/Owners of Home Buyers Realty that has 20 Top Producing Agents selling over 400 homes per year. They personally sell over 150 homes per year with their aggressive marketing campaigns that net sellers Top Dollar Fast.

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Is your home sitting on the market while other houses in your neighborhood are selling? It is a frustrating spot to be in. We have had many people reach out to us lately asking a simple but painful question: “My home didn’t sell, so what is going on?”

Home price and professionalism. Most of the time, the issue comes down to having a professional who understands the current market. You need someone who isn’t afraid to be honest about where your pricing should be. We see it every day: pricing is almost always the first hurdle.

Recognize the warning signs. If you aren’t getting any showings in those first 14 days, that is a major red flag. If you are getting showings but no offers, and the feedback is consistently that the price is too high, you have to have a serious discussion.

We cannot let a home just sit there indefinitely. When a house sits for too long, the “sharks” start circling.

“Most of the time, the issue comes down to having a professional who understands the current market.”

Why waiting it out costs you money. When a home stays on the market for a long time, investors and wholesalers assume there is something wrong with the property or that you are in a desperate situation.

They start sending “brutal” lowball offers. Right now, wholesalers are offering as little as 65 to 70 cents on the dollar. They might offer to take over your loan payments or suggest crazy terms that do not benefit you at all.

This is why a quick correction is so important:

  • Avoid the “desperation” label. Don’t let your listing become a target for predatory offers.
  • Negotiating power. It is very hard to negotiate when you only have one lowball offer on the table.
  • A clean break. Our goal is to make sure that when you leave your home, it is in your past. You shouldn’t have to worry about it for the next 15 or 20 years.

If your home is stuck, working with the right professionals will position you for a successful sale. If you want a professional, straightforward plan to get it sold for the most money, reach out to us at (209) 834-2680, or at ron@homebuyersrealty.com, or homefinder@homebuyersrealty.com. Let’s talk about what happened and how to fix it the right way.

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