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By Ron & Eva Cedillo

Ron and Eva Cedillo Broker/Owners of Home Buyers Realty that has 20 Top Producing Agents selling over 400 homes per year. They personally sell over 150 homes per year with their aggressive marketing campaigns that net sellers Top Dollar Fast.

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Most sellers today start their journey with a quick check on Zillow or another automated valuation model (AVM). It’s easy, fast, and gives a number that feels scientific. But what if that number is dangerously wrong? AI is powerful, but it lacks the human insight needed to accurately value your most significant investment.

The critical limitations of AI. Algorithms pull data from public records, but they haven’t walked through your home. They can’t appreciate the quality of your kitchen renovation, the functionality of a newly added casita, or the appeal of a sparkling pool. Without this context, AVMs often compare apples to oranges, leading to significant pricing errors.

The two biggest pricing risks. Relying on an inaccurate AI valuation puts you in a no-win situation. If the algorithm undervalues your unique features, you could list too low and lose thousands of dollars. If it overvalues your home based on an inaccurate “comp,” like a house with a casita that yours doesn’t have, your listing will sit on the market. Eventually, you may have to drop the price, often selling for less than if you had priced it correctly from the start.

“A local expert ensures your home’s value reflects reality, not an algorithm.”

A real-world example. I recently worked with a client who was perplexed by the high sale price of a neighboring home. The AI valuation tools showed a similar style and size, but only a human agent could discern that the higher price was due to a beautiful casita and pool—features that my client’s home lacked. Pricing based on that AI-driven comp would have been a costly mistake.

The power of a professional walkthrough. The solution is a comparative market analysis (CMA) from a local expert. An agent does what AI cannot: physically inspect your property, assess the condition and quality of upgrades, and select true comparables that reflect your home’s unique value. This ensures your first price is your best price.

Selling your home is one of the biggest financial decisions you’ll ever make. By understanding the limitations of technology and leveraging professional expertise, you can move forward with confidence, sell your home efficiently, and transition seamlessly to your next chapter.

Call or text (209) 834-2680, email ron@homebuyersrealty.com, or visit sellwithronandeva.com to schedule a free, no-pressure review. Together, we’ll set a price that reflects your home’s true value and positions you for the strongest possible sale.